Domestic Color TV Market Report Released
Apr 27, 2018
Recently, the domestic market research company Avian Cloud Network (AVC) announced the first quarter of 2018 domestic color TV market report. The report shows that in the first quarter of this year, the domestic color TV market retail sales of 12.15 million units, an increase of 3.0%; retail sales of 40.2 billion yuan, an increase of 3.3%.
It is noteworthy that in the first quarter of this year, the market share of curved TV suffered a sharp decline, which was a substantial decrease of 4.4% over the same period of last year, while the share of 4K TV increased by 7.2% compared to the same period of last year, and the share of OLED TV increased by 0.4% over the same period of last year. The golden viewing angle of the surface TV is too small, and the attractiveness of the appearance is also weakening. I am afraid that the 3D TV will follow.
In the first quarter, domestic retail sales of color cables reached 4.71 million units, an increase of 31.1% year-on-year, becoming the main driving force for boosting the domestic TV market performance in the quarter. Only 7.45 million units were sold offline, down 9.2% year-on-year. In terms of color TV prices, the first quarter of 2018 was also lower than the fourth quarter of last year.
For the second quarter market expectation, Zhuo Yuanyuan, AVC's black power division, said that with the next entry into the e-commerce platform, color TV manufacturers focused on promotional period, it is expected to stimulate consumer demand for color TV market. In terms of industry, panel prices continued to fall, especially for large-size panel prices. In the second quarter, the color TV market will begin a new round of price war around large-size TVs, and the color TV market will continue to increase retail sales and retail sales.
