Apple Q2 Off-season Research And Evaluation Of Huawei's Mobile Phone Market Accounted For Fear Of Overtaking
Jun 02, 2018
TrendForce surveyed this year's global first quarter smartphone market share ranking, Samsung, Apple still ranked in the championship, because the second quarter is Apple's traditional off-season, it is estimated that Huawei has the opportunity to overtake. Apple may offer strategies such as adjusting the price this year in order to obtain a larger market share.
According to the latest report from TrendForce, a global market research organization, the number of smartphones in the world's first quarter this year reached 340 million, which is 5.3% higher than the same period of last year.
TrendForce pointed out that in observing the performance of individual manufacturers in the first quarter, Samsung, ranked first in global market share in terms of international brands, was quickly dug up by Chinese brands, and the market share was 21.4% through price competition of terminal prices. The total production volume fell by nearly 9% from the same period of last year. In the second quarter, it is estimated that it will maintain the performance of approximately 73 million total production in the first quarter, with a market share of 20.4%.
Apple ranked second in the global market share in the first quarter, with a market share of 16.4%. Although the sales of the iPhone 8 series and iPhoneX launched last year were not as expected, the price reductions of the old models supported the total production in the first quarter. It reached 56 million, which represents an increase of 7.5% over the same period of last year.
Looking forward to the second quarter, due to the transitional period of the two generations of flagship models, consumers generally adopt a wait-and-see attitude. TrendForce estimates that Apple’s total production in the second quarter was approximately 41 million, which was comparable to the same period of last year, but the market share The rate will decline to 11.4%, fearing that Huawei will overtake.
This year, Apple announced that it will continue its strategy of launching 3 flagships last year. In addition to expanding the use of Face ID and full-screen, it will also increase the memory capacity.
TrendForce believes that Apple is bound to re-think mobile pricing this year, in addition to possible adjustments in the price to meet market expectations, it will also increase the proportion of low-cost models in the three flagship new aircraft to gain greater market share.
The number of Huawei smartphones still ranks among the highest in China. The global ranking is second only to Samsung and Apple. According to TrendForce, Huawei's expansion in overseas markets has been hindered by North American launches. However, after the glory series succeeded in establishing a reputation in the European market, Huawei will also replicate the successful model and target the Indian market through a series of cost-effective glory.
Huawei's market share in the first quarter was 11.7%. Its total production volume was 10% higher than the same period of last year. The second quarter continued to benefit from the popularity of its flagship new machine. TrendForce estimated that the total production volume will have the opportunity to grow by 8%. The market share is expected to come. To 12%, even have the opportunity to overtake Apple, to the second position in the world.
