Q2 Multi-machine Launch ASUS First Mobile Phone In June
May 14, 2018
Long-awaited! After more than a year of preparation, ASUS (2357)'s first smartphone ROG Phone confirmed this year's ROG Republic of Players will appear in the new product launch before the Computex exhibition and is expected to become the biggest highlight in the new product. However, not only gaming phones, ZenFone 5z, the highest-end new machine equipped with Qualcomm's S845 chip processor, and ZenFone Max Pro, which are sold in dual-press, will also be launched in Taiwan at the beginning of June to add fuel for the ASUS mobile phone business.
In the preparation period of more than one year, the ROG Phone kept the relevant information confidential and reached home. In the second half of last year, it was released on ASUS Z3 Venom in Pettar-Vertex, a well-known channel dedicated to CAD (Computer Aided Design). In the name of ROG concept mobile phone, however, Asustek has never expressed its position to have any connection or cooperation with the concept machine and designer.
As for the only official release of ASUS ROG's official message on ROG Phone, it was on the official website this year that a 6.1-inch high-end tablet phone called ROG Epic was launched on the official website. In addition to having a large 6,000mAh power, it can also be smooth at the same time. PlayStation 4 and XBOX One games. However, this is just a laugh on April Fool's Day.
Under the confirmation of CEO Shen Zhenlai, ROG Phone confirmed that it will officially appear before Computex in early June. Although its relevant specifications and functions are still confidential, according to Shen Zhenlai, the order can be played by players. When the game is undisturbed, it can be adjusted according to its needs, and the performance of the game can be improved. In addition to the basic needs of mobile phones to play Game, ASUS has also spent a lot of effort in deploying powerful hardware configuration software. .
In addition to the highly anticipated e-smart phones, the ZenFone 5z, the top-level flagship of ASUS's next-generation ZenFone 5 series, will be officially launched at the beginning of June, and the first two models will be sold on the first stage of the Taiwan Strait. After ZenFone 5Q/5, make up the full range of models in place. At the same time, the original ZenFone Max Pro for special plans such as the double printing, will also return to attack Taiwan in early June to grab the market, the third quarter will also have new upgrades introduced.
Shen Zhenlai said that Asustek has focused more specifically on selected products and specific markets in its mobile marketing strategy this year. For example, ZenFone 5Q, a front-rear, dual-lens machine that emphasizes on self-portraits, focuses on the Brazilian market; India, Indonesia and Southeast Asia use medium-sized machines. ZenFone Max Pro is the main model. After launch, it not only hits the second-half hit record, but is expected to continue to be out of stock in the second quarter due to not recovering goods. It can be seen that ASUS has been moving in the right direction after adjusting its operating pace.
Shen Zhenlai expects that despite the fact that it is already in the second quarter, it is still in the early stage of deployment, and the mobile phone business operation will have to wait until the third quarter and shipments begin to inflate. We hope to see overall revenue and Profitability can make a meaningful contribution, and it is hoped that Asustek Mobile will successfully prove that among the global mobile phone brands, Taiwanese mobile phone brands will once again rise to the top in addition to Samsung, Apple and the four major Chinese brands.
